Jeffrey Young leads the marketing, public relations, licensing, video, ticketing and membership departments and is responsible for brand strategy for NHRA. He is actively involved in identifying key opportunities to elevate NHRA’s events and series through promotions, advertising, social media and communications. He has been instrumental in the launch of NHRA’s new “Speed For All” brand strategy and optimizing efficiencies throughout the organization. Young joins NHRA from the Professional Bull Riders Association where he spent eight years, most recently as regional vice president where he was responsible for executing and evaluating all aspects of live event marketing and revenue including the PBR World Finals.