IMC Connect! 2024

We're thrilled to announce the successful conclusion of IMC Connect! 2024! Held from March 25-27 at various locations across the University Of Mississippi campus, this year's event marked our fourth year running, and it was our biggest yet, with an impressive increase in attendance.

As a student-led initiative hosted by the School of Journalism and New Media, IMC Connect! continues to serve as a vital platform for students to connect with communication leaders from top brands across diverse industries. This year, we were honored to have the Public Relations Student Society of America designate IMC Connect! 2024 as a district conference, highlighting its significance in the field of communication.

Our lineup of panelists featured esteemed industry professionals, including Jennifer Anderson, Chief Marketing Officer of C Spire; Chris Chiames, Chief Communications Officer of Carnival Cruise Line; and Heidi Grether, former Communications and External Affairs Lead for the Deepwater Horizon response at BP/Swift Worldwide Resources.

Attendees also had the privilege of hearing from Will Kiss, Senior Director of Media Relations for the National Football League's Las Vegas Raiders; Marti Powers, Vice President of Communications at Boeing Defense, Space and Security; and Jenny Robertson, Senior Vice President of Integrated Marketing and Communications at FedEx.

Throughout the event, attendees engaged in insightful discussions covering a wide range of topics, from crisis communication and branding to internal communications, corporate social responsibility, diversity, equity, and inclusion programs. Additionally, sessions provided valuable insights into navigating the evolving media landscape, including challenges posed by artificial intelligence, deepfakes, and other emerging concerns.

IMC Connect! 2024 was truly a transformative experience, offering attendees the opportunity to connect, learn, and grow within the dynamic field of communication. We extend our heartfelt thanks to all participants, sponsors, and supporters who contributed to making this year's event a resounding success. Stay tuned for updates and highlights from IMC Connect! 2024 as we continue to build on this momentum for future events!